The Role of Swadesa Marketing Institutions in Increasing Farmers Income

  • Ahmad Makky Ar-Rozi
  • Lala M Kolopaking
  • Ivanovich Agusta
Keywords: the role of market institution, farmer income

Abstract

One of The main problem faced by rice farmers is the marketing of agricultural products. To overcome these problems, Village Owned Enterprises (BUMDes) form a marketing agency, namely 'Swadesa' with on-line (e-commerce) and off-line (shop) systems. This study aims to analyze the role of Swadesa marketing institutions in improving the income of rice farmers. This research used qualitative and quantitative approaches  (mix method). The research was conducted in Panggungharjo Village, Sewon District, Bantul Regency, Yogyakarta in March to October 2017. The results showed that this marketing agency could not run properly, so the purpose to increase farmer's income has not been achieved. Various obstacles that hinder the development of these marketing institutions, among others: lack of capital, lack of human resources (HR), low interest of farmers to sell crops, and digital iliteracy in rice farmers. Operational policies are needed in terms of increasing marketing agency access to capital sources; e-commerce utilization training; and more intensive socialization about the advantages of an on-line based marketing system.

References

Al­Busaidi Z, Kotagama H, Boughanmi H, Dharmapala S, Waelti J. 2009. Adoption of E-­Commerce in the Agricultural and Fisheries Business Sector in Oman [internet]. [diunduh 2017 Feb 7]. Tesedia pada: https://www.squ.edu.om/Portals/47/Research/SQU_Journal/Resources/Vol14/14(41-47).pdf.

Ansari B. 2013. Sustainable Entrepreneurship in Rural Areas. Research Journal of Environmental and Earth Science Vol. 5 No. 1: 26-31.

[APJI] Asosiasi Penyedia Jasa Internet Indonesia, Puskakom UI (Ed). 2017. Profil pengguna Internet Indonesia 2017. Jakarta: Asosiasi Penyedia Jasa Internet Indonesia

Astuti U.P, Sugandi D, Hamdan. 2016. Faktor-Faktor Yang Memengaruhi Adopsi Petani Terhadap Inovasi Teknologi Jeruk Gerga Lebong Di Provinsi Bengkulu. Prosiding seminar nasional perlindungan dan pemberdayaan pertanian dalam rangkapencapaian kemandirian pangan nasional dan peningkatan kesejahteraan petani, Bogor, 10 November 2015/Penyunting, Syahyuti…[et al.].--Jakarta: IAARD Press, 2016.

Creswell JW. 2012. Research Design : Pendekatan Kualitatif, Kuantitatif dan Mixed. Yogyakarta : Pustaka Pelajar,

Cortés EA, Navarro JLA. 2011. Do ICT Influence Economic Growth and Human Development in European Union Countries? International Advances in Economic Research, (2011) 17:28–44

Fu X, Akter S. 2012. The Impact of ICT on Agricultural Extension Services Delivery: Evidence from the Rural e-services Project in India [Internet]. [diunduh 2017 Jan 20]. Tesedia pada: http://ageconsearch. umn.edu/bitstream/126798/2/XiaolanAkter1-IAAE2012-ed-1.pdf.

Hakim L. Musalini U. 2004. Cara Cerdas menguasai layout, desain dan Aplikasi Web. Jakarta: PT. Alex Media Komputindo

Liu H, Wang Y, Xie K. 2013. Agricultural E-commerce Sites Evaluation Research [internet]. [diunduh 2017 Feb 7]. Tesedia pada: http://ijbssnet.com/journals/Vol_4_No_17_Special_Issue_December_2013/17.pdf.

Miles BB, Huberman, AM. 1992. Analisis Data Kualitatif. Jakarta: UI Press

Mukherjee S. 2011. Application Of Ict In Rural Development: Opportunities And Challenges. [Internet]. [diunduh 2017 Jan 22]. Tesedia pada: http://www. caluniv.ac.in/global-mdia-journal/Winter%20Issue%20December%202011 %20Students'%20Research/SR1%20-%20Mukheree.pdf

Munyua H, Adera E, Jensen M. 2008. Emerging ICTs and their potential in revitalizing small scale agriculture in Africa [Internet]. [diunduh 2017 Jan 22]. Tesedia pada: http://journals.sfu.ca/iaald/index.php/aginfo/article/view /77/43

Mwakaje AG. 2010. Information and Communication Technology for Rural Farmers Market Access in Tanzania [Internet]. [diunduh 2017 Jan 22]. Tesedia pada: http://www.jiti. com/v10/jiti.v10n2.111-128.pdf

Nath P. 2014. ICT for Economic and Social Transformation: An Empirio Theoretical Review of Indian Initiatives. CSSP Electronic Working Paper Series. Paper No. 4. ISSN: 0976- 2051

Neuman WL. 2015. Metodologi Penelitian Sosial: Pendekatan Kualitatif dan Kuantitatif (Edisi 7). Jakarta: PT. Indeks Permata Puri Media.

Olawale IF, Olayiwola IF, Wahab AA, Salami TS, Sani B. 2013. The Mass Media and ICT: Predictable Strategies for Sustainable Extension Services in Nigeria [internet]. [diunduh 2017 Jan 18]. Tesedia pada: http:// iosrjournals.org/iosr-jhss/papers/Vol9-issue5/M0957176.pdf?id= 616 7

Piliang YA. 2012. Masyarakat Informasi Dan Digital: Teknologi Informasi Dan Perubahan Sosial [internet]. [diunduh 2017 Jan 18]. Tesedia pada: http://journals.itb.ac.id/index.php/sostek/article/view/1098

Rustinsyah. 2012.Hubungan Patron-Klien di Kalangan Petani Desa Kebonrejo. Surabaya: Masyarakat, Kebudayaan dan Politik, Vol. 24 No. 2 : 176-182

Sajogyo. 1975. Pertanian, Landasan Tolak bagi Pengembangan Bahasa Indonesia dalam Involusi Pertanian, Geertz C. Jakarta : Bharata Karya Aksara

Schneider G.P. 2002. Electronic commerce. Course Technology. Australia

Sembel R. 2016. Berfikir Ekonomis di Masa Krisis: Gagasan Akademis yang perlu diketahui para praktisi. Jakarta: PT. Alex Media Komputindo

Sitorus MTF.1998. Penelitian Kualitatif: Suatu Perkenalan. Bogor: Kelompok Dokumentasi Ilmu-ilmu Sosial. Departemen Sosial Ekonomi Pertanian, Institut Pertanian Bogor.

Susilowati, S.H. 2016. Fenomena Penuaan Petani dan Berkurangnya Tenaga Kerja Muda Serta Implikasinya Bagi Kebijakan Pembangunan Pertanian. Bogor: Forum Penelitian Agro Ekonomi, Vol. 34 No. 1, Juli 2016

Syiem R, Raj S.2015. Access and Usage of ICTs for Agriculture and Rural Development by the tribal farmers in Meghalaya State of North-East India [Internet]. [diunduh 2017 Jan 18]. Tesedia pada: http://journal.magisz.org/index.php/jai/article/download/190/pdf_190.

van Dijk , J. and Hacker , K. ( 2003 ) The digital divide as a complex and dynamic phenomenon . The Information Society , 19 ( 4 ), 315 – 326

Published
2019-05-20
How to Cite
Ar-RoziA. M., KolopakingL. M., & AgustaI. (2019). The Role of Swadesa Marketing Institutions in Increasing Farmers Income. Sodality: Jurnal Sosiologi Pedesaan, 7(1), 1-9. https://doi.org/10.22500/sodality.v7i1.21269
##plugins.generic.relatedArticle.noArticleFound##